Free calculator
Two leaks drain a subscription business: customers who choose to cancel, and customers whose card fails and who never chose to leave. Type three numbers and see both in dollars. Then check your estimate against your real Stripe data, free.
$50,000, 5% and 3% are placeholders, not benchmarks. Put in yours.
Customers who did not choose to leave.
Customers who clicked cancel.
Over 12 months at today's MRR: $0
How it is worked out: failed cards MRR x failed rate x (1 - recovered); cancellations MRR x cancel rate. An estimate from three numbers, so step 3 checks it against what really happened in your account.
An estimate is a guess until you see your own numbers next to it. Churn Solution's free churn report reads your Stripe account and splits lost revenue the same two ways.
| Each month | Your estimate | Your Stripe data |
|---|---|---|
| Failed payments | $0 | Involuntary Churn Revenue |
| Cancellations | $0 | Voluntary Churn Revenue |
| Total | $0 | Churned Revenue |
Right column: the names the free report uses for each number.
Works with Stripe today; more payment providers are coming.
They look like one churn number on a dashboard. They are two problems.
These customers still want the product. Their card expired, was declined or hit a limit. Retries at the right time, a reminder and an easy card update bring them back.
These customers clicked cancel. A cancel flow asks why and offers what fits the reason: a pause, a smaller plan, or help with what broke.
Some leave anyway. A win-back campaign follows up after they go, with a message matched to the reason they gave.
In Stripe, compare failed renewal charges with all renewal charges for a recent month. Or skip the guessing: the free churn report counts failed payments for you and groups them by decline code.
A failed charge is not lost revenue if a retry or a card update wins it back. Stripe says its Smart Retries and card account updater recover 55% of failed payments on average, so that is the starting value. Change it to your own rate if you know it.
No. It repeats this month's leak twelve times at today's MRR. Growth, price changes and customers who come back later all move the real number. Use it to judge the size of the problem, then check the real figure in the free report.
Nothing. The churn report is completely free, with no hidden fees or trials required, and it updates automatically so you can follow the trend.
Prepared for Churn Solution by Mason Reed, Sorvica. Yours to use, edit or ignore. Suggested home: churnsolution.com/failed-payment-calculator/